As a marketing writer, I am responsible for drafting and editing many different kinds of content for various pieces of marketing collateral distributed around the world to our company’s members and the public. I write and/or edit newsletter articles, product descriptions for websites and catalogs, emails, social media posts, event communications, instruction manuals, blog posts, etc.
This typically involves getting an assignment through our project management software, WorkFront. Someone that needs something marketed—an event manager or product manager, say—will determine that they need to have a product or event marketed in a certain area of the world, and they’ll work with one of our project managers to determine which creatives are needed (i.e., copywriting, design, etc.), what order they’re needed in, and what the timeframe should be. Once they have that all figured out, they put it in WorkFront, where I, as mentioned, retrieve my assigned projects. Then I draft or edit the necessary content in accordance with our brand voice, style guide, word count parameters, etc. This involves a good mix of creativity and technical know-how. I usually work on small teams with other copywriters and/or editors. There is some indirect involvement with designers.
To be hired for this job, I had to have:
- Bachelor’s Degree in Journalism, Communications, Marketing, or English
- Minimum of 3 years of professional experience in a similar role
- Strong writing, editing, and proofing skills
- Ability to write short and concise copy
- High attention to detail
I also need to be:
- Experienced in Microsoft Office
- Able to work well independently
- Highly organized and able to manage several projects at the same time
I did have a background check and a drug test when I was hired.
In my job, it is useful to be able to think analytically and strategically, and to have HTML and SEO skills.
SOURCES OF FRICTION
- Product or event managers that tend to write copy that is passive, not on-brand (i.e., energetic and helpful), or otherwise lacking, and assign it to me for optimization, but then reject my improvements in favor of their less-than-optimal words.
- Restrictions from our Regulatory department: Everything I say about our products must be in line with what the FDA allows. Though I write with those restrictions in mind, the product managers often bristle at what the Regulatory department cuts out, so I have to be the go-between.
WRITERS SHOULD KNOW…
The responsibilities of a writer in a corporate environment can vary widely, depending on the size of the corporation and the products or services they offer. Some writers focus only on copy writing, some write AND edit, and some can even be involved in the formulation of the strategy behind what pieces of communication are distributed to whom when and by what vehicle.